Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design

Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design

Aaris Sherin

Language: English

Pages: 160

ISBN: 1592537197

Format: PDF / Kindle (mobi) / ePub


Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order

—See how known pairings and selection methods can be used in real-world projects

—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations

—Realize the basic tenets of color theory as it is broken down into clear and actionable directives

—Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

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this composition of large letterforms manages to be quirky and fun rather than irritating. Design: Götz Gramlich, Heidelberg, Germany SThe giant quotes stand out against the red background. Their size and the contrast between the black and gray and red create dynamic compositional spaces in which the other elements can be placed. Design: Paone Design Associates, Philadelphia Chapter 2 // Form and Space //59 SThe letterforms are huge, but it is the bars of orange that maintain the hierarchy

SWhen designing for a cause, one often needs to be creative to come up with solutions that won’t cost a lot of money to produce. In this case, a structure made with LEGOs is a colorful reference to Haiti. Setting the photo on a yellow background makes the poster seem complete and intentional. Design: Juan Madriz, Edo Falcón, Venezuela SThe orange and green hues used as dominant colors for these book covers are very different, but the size of the books and the consistent treatment of type and

done before. Sometimes, unusual or risky color choices will help content to stand out or will be appropriate for a specific message or job. Being bold and taking chances can produce unusual and exciting design, and if a designer has the time to do so, testing a palette that breaks the rules can be well worth the time. SThe backgrounds for these designs are colorfully chaotic and fit well with content about “digital hallucination.” The designer added white bars below the body text to keep it

subtle variations in color groupings and tonal values could produce interesting results and that a person’s ability to make successful color choices could be improved with practice and study. Alber’s Color Studies: Joseph Albers created numerous color studies to show the relationships between hues. Here the small squares in the center of the composition are the same color but appear to be different because of the colors that surround them. These examples show how a viewer’s perception of color

Africa SThis illustration uses a style that is reminiscent of individual dot pixels, which is perfect when paired with the text “my favorite movie is…” Shape and text are able to communicate the message without the addition of color. Design: 2FRESH, London, Istanbul, Paris Chapter 1 // Communicating with Color //37 Different Blacks When a large area of a composition is black, the printer will usually ask the designer to use a special combination of CMYK to produce rich “print-friendly”

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